Text data is some of the richest form of information that firms have about, and from, their employees. However, most organisations fail to realise value from their text analysis efforts.

In this session, we’ll discuss what we’ve learnt from completing hundreds of text analysis projects over the last 8 years.

This session will explore:

• What is text analytics, and what analysis do you need to do?
• How do you turn analysed text into powerful business change?
• How can GPT models be used to analyse text data in People Analytics?

Learning outcomes:

• Standing on the shoulders of giants: how modern text analysis is an adaption of traditional qualitative research
• An overview of the methodologies and techniques that we’ve learnt to realise value from text
• Understanding of the strengths and weaknesses of modern GPT models.