Storytelling to Drive Action Across the Business

Storytelling is a powerful tool for driving change and engagement, but its impact depends on how well it resonates with different audiences. This panel will explore strategies for crafting and delivering compelling, data-driven stories that inspire action from both senior leaders and front-line employees. The discussion will cover how to adjust storytelling techniques depending on the audience's role in the organisation, ensuring that business priorities are communicated clearly and aligned across all levels. Panellists will share practical examples of how well-crafted stories can lead to more effective decision-making, stronger employee buy-in, and greater organisational alignment.

• Adapting storytelling techniques for different audience levels
• Driving strategic action through data-driven narratives
• Ensuring consistency of messaging across leadership and front-line teams
• Leveraging storytelling for business alignment and employee engagement
• Examples of storytelling success across the organisation.

• Understand how to tailor storytelling approaches for different roles in the organisation
• Learn how storytelling can facilitate decision-making and alignment across levels
• Gain insights into using data narratives to inspire action and engagement at all levels
• Acquire strategies for ensuring clear, consistent communication of business priorities
• Hear case studies of successful storytelling that have driven real change.