Linda Vos
Experience
2:10 PM - 2:50 PM
Presentation

Linda Vos

Global Head of People Analytics

ASML

Enhancing Employee Experience with AI: From Listening to Meaningful Change

Using AI to analyse employee feedback and drive actionable insights

Employee listening is essential, but making sense of thousands of open-ended responses is challenging. ASML tackled this by using an internal, secure ChatGPT instance to analyse over 30,000 employee comments, uncovering critical trends and actionable insights. This session outlines how AI-driven text analytics can enhance engagement strategies, providing HR and analytics leaders with a structured approach to deploying AI listening tools. Learn best practices for implementation, insight integration, and overcoming common challenges such as data security and organisational resistance. Walk away with a roadmap to embed AI into your employee engagement strategy and ensure feedback leads to meaningful change.

This session will explore
  • AI-powered text analytics for employee listening
  • Extracting trends and insights from large-scale open-ended survey data
  • Ensuring data security and compliance in AI-driven HR initiatives
  • Integrating AI-generated insights into HR strategy and leadership decisions
  • Overcoming organisational challenges in AI adoption.
Learning outcomes
  • Understand how AI enhances employee listening by analysing open-text responses
  • Identify key themes, trends, and sentiment shifts in survey data
  • Learn best practices for securely deploying AI-driven analytics in HR
  • Translate AI insights into targeted engagement and retention strategies
  • Develop a roadmap for implementing AI in employee feedback analysis.

Traditional employee surveys often fall short in capturing the full employee experience, especially with open-text feedback. AI-powered analytics can bridge this gap by quickly identifying patterns and delivering real-time, actionable insights. ASML successfully implemented an AI-driven listening approach, demonstrating the potential to elevate HR decision-making. For organisations looking to enhance engagement strategies while maintaining security and compliance, this session provides a clear, data-backed framework for success.