David Wilkins
Plenary
9:10 AM - 9:50 AM
Presentation

David Wilkins

Chief Product and Strategy Officer

TalentNeuron

People Analytics with Purpose: How to Enhance Organizational Impact

Somewhere along the way, HR software has lost its way. We've built new capabilities for measuring and analyzing data, but sometimes that nagging question remains, “are we measuring what truly matters?” In this session, David Wilkins, Chief Product and Strategy Officer for TalentNeuron, shares a purpose-driven framework that strengthens the connection between analytics and real business outcomes. Wilkins will discuss how to identify metrics that drive meaningful results, empowering people analytics professionals to play a central role in shaping the workforce of the future. Join us to explore ways to enhance your approach and reinvigorate the sense of purpose that can make people analytics a key player in your organization.

This session will explore

  • The purpose‑driven analytics model: from intent to measurable impact.

  • Selecting outcome‑oriented KPIs over traditional activity metrics.

  • Engaging finance and business leaders to co‑design the measurement hierarchy.

  • Leveraging external labour‑market intelligence to validate internal assumptions.

  • Communicating insights through decision architecture and narrative visualisation.

  • Embedding continuous learning loops to refine models post‑implementation.

  • Governance considerations: ethics, privacy, and accountability in advanced analytics.

Learning outcomes

  • Diagnose misaligned HR metrics and realign them to strategic objectives.

  • Build a concise, CFO‑friendly business case for analytics investment.

  • Apply a four‑step purpose framework to any people analytics initiative.

  • Integrate external talent‑intelligence data to strengthen forecasting accuracy.

  • Craft insight narratives that accelerate executive buy‑in and action.

  • Establish success indicators and feedback loops for sustained ROI.

Boards are demanding proof that workforce investments translate into productivity, risk mitigation, and profitable growth. Yet HR reports remain crowded with vanity metrics that fail to influence strategic allocation of capital. With AI amplifying data volume and regulatory scrutiny rising over DEI and ESG disclosures organisations must distinguish signal from noise – fast.

Register now