Cole Nussbaumer Knaflic
Plenary
9:50 AM - 10:30 AM
Presentation

Cole Nussbaumer Knaflic

Founder and CEO

storytelling with data

Storytelling with HR Data

Transforming Data into Persuasive Business Stories

What can we learn about data storytelling from unexpected places? In this engaging keynote, you'll explore how inspiration outside the world of business can reshape how we communicate data within it. Drawing from a robust, real-world HR example, we’ll focus on three key lessons—use words wisely, focus attention, and tell a story—to demonstrate the power of effective storytelling with data. This session goes beyond charts and dashboards to examine how you can bring clarity, creativity, and influence to your HR data. Whether you’re working with engagement metrics, turnover trends, or other people data, you'll leave with a refreshed perspective and actionable strategies to help your audience not just understand the data—but care about it. Tailored for senior leaders and data practitioners, this session will help you elevate your communication, spark more productive conversations, and drive impact through better data stories.

This session will explore
  • How to draw inspiration from unexpected places to fuel better communication
  • The three core lessons of effective data storytelling: use words wisely, focus attention, and tell a story
  • Real-world transformation of an HR data example
  • Simple, low-tech tools for planning and structuring your message
  • Ways to design visuals that highlight what matters and eliminate distractions
  • Techniques for crafting clear, resonant stories that drive business decisions.
Learning outcomes
  • Learn a practical, story-first framework for communicating HR data
  • Discover how to design visuals that clarify rather than clutter
  • Understand how to shape your message around what your audience needs
  • Build confidence in your ability to influence through data
  • Leave with fresh inspiration for how and where to communicate more effectively with data.

Organisations rely on HR data to shape culture, inform policy, and guide talent strategy. But all too often, those data points fail to connect with stakeholders. This session introduces a fresh approach to transforming HR metrics into compelling narratives that resonate—so your data gets the attention and action it deserves.