This panel brings together leaders with backgrounds spanning marketing, people analytics, and financial planning to discuss the commercial opportunities lying at the intersection of CX analytics and HR data. The conversation will spotlight practical techniques – such as churn modelling, segmentation, and personalised campaigns – typically used to maximise customer value, and show how these can transform workforce strategies. By focusing on revenue, cost efficiency, and shareholder return, panellists will demonstrate how a well‐executed “employee‐as‐customer” approach drives clear financial benefits. Attendees will gain valuable insights into bridging marketing’s commercial mindset with people analytics, ensuring HR investments align directly with enterprise objectives.

• Applying Customer Segmentation to Employees: Using marketing’s persona frameworks to customise engagement and retention strategies.

• Predictive ‘Churn’ Modelling for the Workforce: Turning marketing’s approach to customer churn into proactive employee retention.

• Behavioural Economics in Employee Interventions: Leveraging nudges and triggers from CX to influence workforce behaviours that matter financially.

• Measuring ROI with a CFO Mindset: Aligning people analytics with commercial metrics, ensuring HR data underpins revenue and cost decisions.

• Crafting Personalised Employee ‘Campaigns’: Borrowing marketing tactics to deliver targeted programmes, learning paths, and engagement initiatives.

• Overcoming Practical Complexities: Addressing local differences, system constraints, and stakeholder alignment to embed these methods successfully.