A marketplace can unlock hidden capacity—if employees and managers actually use it. This session deconstructs algorithm choice, opportunity taxonomy, policy rules (e.g., release windows), and the nudges that turn observers into participants. Metrics for success, common failure modes and post‑launch optimisation are covered, giving attendees a playbook for sustainable mobility culture.

• Matching logic: skill proximity, aspiration, availability

• Governance: manager release policies, SLA triggers

• Change levers: comms campaigns, badge incentives, leader KPIs

• Success metrics: internal‑fill %, retention uplift, DEI impact

• Iteration roadmap post‑go‑live.

• Design marketplace rules that balance business speed and manager control

• Choose matching algorithms that drive fairness and adoption

• Measure and report ROI to secure ongoing sponsorship

• Identify quick wins and iteration cycles after launch.

External hiring costs are soaring; losing scarce talent to competitors undermines growth. An effective marketplace can halve time‑to‑productivity and save millions in recruitment fees.