Communication Matters – Lesson for HR from Sports Journalism

Sportswriters and Stakeholders: how the sports world makes people analytics interesting and useful
Saturday, July 1, 2023, 12:00 AM
(UTC+02:00) Berlin, Bern
Ben Teusch

Learn how the seemingly-unrelated field of sports journalism can give very helpful guidance for HR and People Analytics in communicating with data, framing, contextualising and storytelling.

Insights and predictions, however robust and useful, must be presented in a way that makes sense for the audience, connects with them, and leads them to take action. If the data isn’t used or acted upon, there can surely be little value in having it.

Sports reporting gives a good example of how often large data sets can be simplified and effectively communicated to a broad audience, with no assumptions about data literacy. Facebook’s Analytics Business Partner position must do just this.

  • The best analyses aren’t useful if they aren’t communicated so an audience can understand them
  • It is hard to find good examples of people analytics communication because of privacy
  • Sports reporting is a form of people analytics communication that is tailored for a specific, non-technical audience.

This session will explore:

  • Why it’s worth taking time to communicate the results of our analyses
  • How sports reporting gives good examples of how we can communicate people analytics results
  • How Facebook organises its team to help ensure results are communicated effectively
  • Examples of how to share people analytics results.

Learning outcomes:

  • How to share people analytics results
  • How to learn a skill from an adjacent field
  • How to organise a people analytics team to maximise effective communication.