Insights and predictions, however robust and useful, must be presented in a way that makes sense for the audience, connects with them, and leads them to take action. If the data isn’t used or acted upon, there can surely be little value in having it.
Sports reporting gives a good example of how often large data sets can be simplified and effectively communicated to a broad audience, with no assumptions about data literacy. Facebook’s Analytics Business Partner position must do just this.
- The best analyses aren’t useful if they aren’t communicated so an audience can understand them
- It is hard to find good examples of people analytics communication because of privacy
- Sports reporting is a form of people analytics communication that is tailored for a specific, non-technical audience.
