GeXsha: Our Journey Towards a Superb Human Experience

Saturday, July 1, 2023, 12:00 AM
(UTC+02:00) Berlin, Bern
Gustavo Ganton

The session aims to shed light on how we are transforming the Analytics function in Starbucks with a community-centric mindset, so that we can take care of our Partners, Customers and Communities.

GeXsha is a holistic initiative that aims at building the workforce of the future, connecting our supply chain end-to-end, optimising our resources and networks of collaboration, and investing in best-in-class technologies so that we can maximise human potential and provide a superb human experience, powered by A.I.

  • Analytics teams need to evolve in the age of personalisation
  • Business leaders need to free up their time and be more agile in the times of Covid-19
  • Organisations must evolve faster and embrace disruption
  • Tech and analytics teams need to feel empowered.

This session will explore:

  • How digital transformation aims to serve our Partners, Customers and Communities
  • How we provide a superb experience by unleashing data powered by A.I.
  • Our evolution from Data to Reporting to Analytics, to Augmented Analytics and Extended Reality for extended human intelligence.

Learning outcomes:

  • How to deal with barriers and win the hearts and minds during an accelerated digital transformation
  • How to make the business case to evolve your analytics organisation
  • Why you need to be bold to truly evolve in today‚Äôs world.