Leveraging Interviews and Qualitative Analysis to Drive Strategy Execution

Interviews and qualitative data analysis are essential to identifying the barriers to improved organisational performance.

Yet these tools are greatly underutilised by most people analytics professionals.

• How to conduct a thorough organisational or business process analysis via a series of conversations
• How to draw the sample of people to talk to, and how thorough do you have to be
• The importance of painting a tapestry with the information, rather than looking for central tendencies in the data
• The bedevilling “small N” problem: why statistical analysis can’t be applied, even when it seems like it should be feasible by surveying lots of people about the issue.