Strategies for Using Text Analysis in People Analytics Projects

In this session, Andrew Marritt will discuss what they've learnt from completing hundreds of text analysis projects over the last 8 years.

Text data is some of the richest form of information that firms have about, and from, their employees. However, most organisations fail to realise value from their text analysis efforts.

• What is text analytics, and what analysis do you need to do?
• How do you turn analysed text into powerful business change?
• How can GPT models be used to analyse text data in People Analytics?

• Standing on the shoulders of giants: how modern text analysis is an adaption of traditional qualitative research
• An overview of the methodologies and techniques that we’ve learnt to realise value from text
• Understanding of the strengths and weaknesses of modern GPT models.