The Evolution and Future of People Analytics: A Conversation with Ian O'Keefe

Insights from top organisations to build a data-driven HR strategy
Ian O'Keefe

In this engaging podcast session, Ian O'Keefe draws on his extensive experience at some of the world’s largest organisations to discuss the past, present, and future of People Analytics. He explores how the field has evolved from a niche research area to a strategic HR function, delving into key moments like Google’s Project Oxygen. Ian also covers the latest HR tech trends, including external talent marketplaces and AI integration, and outlines his "four pillars" framework for People Analytics success: Governance, Infrastructure, Analytic Methods, and Products. Attendees will leave with practical advice on scaling People Analytics capabilities, overcoming common challenges, and keeping the human element central to data-driven HR practices.

With organisations increasingly recognising the value of data in driving workforce decisions, People Analytics has become critical for aligning HR with business strategy. Understanding its evolution and future trends is essential for HR leaders aiming to integrate data-driven approaches into their operations.

This session will explore:

  • Historical evolution of People Analytics and its business impact
  • Emerging HR tech trends, including AI and external talent marketplaces
  • Framework for People Analytics success: Governance, Infrastructure, Analytic Methods, and Products
  • Challenges and solutions for building People Analytics capabilities
  • Future trends shaping People Analytics and HR.

Learning outcomes:

  • Understand the transformation of People Analytics into a strategic HR function
  • Identify emerging trends and their implications for HR and People Analytics
  • Apply the "four pillars" framework to develop a robust data strategy
  • Learn strategies for scaling People Analytics in organisations with low maturity
  • Balance advanced technology with a human-centric approach in People Analytics.