WFP is fast evolving from being a good idea for a business into an existential imperative. But for whom? Why should everyone in a business get behind implementing WFP? Drawing upon his extensive experience of helping organisations realise value from implementing it, David Edwards will offer his inimitable perspective on how WFP has to be made worth it for the organisation as a whole. Expect insight, whimsy, and more lessons on how to speak Suffolk to your mum.