With a BSc. in Computer Science from Tel Aviv University, MSc. in Machine Learning from Arizona, MBA from the University of Michigan, and work experience at strategy consulting (BCG), Roy is a digital technologist adept at integrating business strategies with cutting-edge technology.

Across roles at HP, Expedia Group, Groupon, and ING, Roy has led global teams to leverage advanced analytics and machine learning for optimising pricing and marketing strategies, driving revenue growth, enhancing operational efficiency and people analytics.