The Outside-In Edge: Elevating People Analytics with External Workforce Signals

Employee experience is not defined solely within the organisation. This session shows how incorporating external workforce signals—such as competitive benchmarks and public employee sentiment—enriches traditional people analytics. By aligning internal metrics with external comparisons, leaders can uncover hidden retention risks, validate their findings, and prioritise interventions that improve engagement, sharpen talent brand, and strengthen market differentiation.

• Why employee experience must be understood both inside and outside the organisation.
• How competitive and public signals enrich people analytics frameworks.
• Methods for aligning internal metrics with external benchmarks.
• Validating internal insights and uncovering unseen retention risks.
• Prioritising leadership actions that improve engagement and strengthen talent brand.

• See how external workforce signals reveal risks and opportunities missed by internal data alone.
• Understand how to validate internal analytics by comparing against external sentiment and benchmarks.
• Learn to connect employee experience insights with market-facing talent brand positioning.
• Gain approaches for prioritising retention and engagement actions based on combined internal and external evidence.

Kevin Rutherford

VP, Professional Services - North America · Welliba

With talent competition intensifying and employee expectations shifting rapidly, relying only on internal surveys and HR data risks missing critical signals. External benchmarks and sentiment intelligence provide context to internal findings, enabling leaders to act decisively on retention, engagement, and employer brand challenges that directly impact business performance.