Executive Signals that Ship Decisions – Multichannel Listening

Leaders don't want more surveys – they need timely, trusted signals that shape Monday decisions. Stephanie Murphy shows a multichannel listening pipeline (QR scans, internal chatter, external posts, listening-session notes) turned into a weekly executive feed via AI summarisation and in-house automation – from December crisis to enduring cadence – with clear routing, privacy boundaries and usage telemetry that proves impact.

• Signal stack: QR codes in offices, internal sites/chatter, external posts, and listening-session notes.
• Processing at scale: in-house scraping/SQL and AI to summarise qualitative data into a weekly executive feed.
• Routing and ownership: who sees what, weekly cadence, action owners, and override rules.
• Crisis to cadence: December incident prompted rapid board briefings, then sustained weekly reports to the new CEO.
• Guard-rails and posture: scope (public/consented sources only), privacy boundaries, logging/traceability; what's out of bounds.

• Design a weekly leader signal feed that turns multichannel noise into clear next steps.
• Define routing, ownership and a cadence executives will actually use – and sustain.
• Codify privacy boundaries and audit practices that keep listening safe and defensible.
• Choose three proof points leaders believe: speed from event to briefing, usage by executives, and one decision changed.

Stephanie Murphy

Vice President, People Listening & Experience · UnitedHealth Group

Executives face noisy, fast-moving employee sentiment across offices, internal platforms and public channels. Traditional surveys are too slow for decision cycles, especially during crises. A governed, AI-enabled listening product that compresses time-to-signal and shows adoption is now essential to protect trust, inform policy, and steer communication.