Ampie has more than 30 years’ experience in the domains of business intelligence and consulting within the IT, health care, financial services and retail industries. The last 10 years of his career he worked in the People Analytics field and was instrumental in establishing the workforce insights function at Standard Bank. His current role is focused to drive the workforce insights value management strategy and adoption initiatives at the Bank. Ampie has gained valuable experience during his tenure at Standard Bank in assisting the HR function and business leaders to use people analytics as an enabler to optimise people management strategies. He has a particular interest in linking HR metrics and workforce insights to business outcomes. His view is that knowledge based decision - making, guided by constant innovation and the ability to execute on strategy are going to be key driving forces in determining the competitiveness of organisations. His background in behavioral sciences and experience in change management provides him with the additional capability to guide change management initiatives to ensure optimal alignment between the business strategy, people, processes and technology.