Storytelling with Data Masterclass - London, 18 April 2023

This immersive day of learning guides participants through

strategies to craft effective data-driven stories, and present them powerfully.

Drawing on lessons from all three best-selling books, you’ll learn the ins and outs of great graphs and stellar slides,

how to weave your message and data into compelling narratives,

and methods to refine your presentation skills to engage and drive action.

Who should attend

Any domain or seniority - if you want to see your hard work make a greater impact, no matter how frequently or intensively you work with data, then this workshop is for you.

You will learn how to improve the graphs you use to communicate, and will get instruction and hands-on experience applying data storytelling strategies to real-world examples.

How you'll learn

You’ll gain knowledge from Cole and members of the SWD team through a mix of presentation delivery, individual and small group exercises, and expertly facilitated discussion.

Learning possibilities extend into breaks, lunch, and social hour, when you can connect individually with the SWD team and fellow participants.

What you'll need

No laptops, no technical knowledge, no experience with any specific data visualisation tool.

Just to desire to understand what makes data compelling for an audience, and how to turn it into a powerful story that drives an audience to take action.

Trusted teacher of many global brands

Cole Nussbaumer Knaflic has taught her powerful techniques in-house to some of the world's biggest names - from Google to the World Bank.

Laszlo Bock

Former Chief HR Officer

“In Storytelling with Data, Cole Nussbaumer has created an of-the-moment complement to the work of data visualization pioneers like Edward Tufte. She’s worked at - and with - some of the most data-driven organizations on the planet, as well as some of the most mission-driven, data-free institutions. In both cases, she’s helped sharpen their messages, and their thinking.”

Previous masterclass attendee feedback

"The whole session was full of practical examples, highly applicable for my business life. It was absolutely worth the trip and investment! Can't wait to work on my next presentation!"

"Cole’s energy and insights lit up the room. Such clarity of thought and easy-to-understand concepts. She makes it look easy, but only because she has put so much hard work and thought into her ideas."

"The content as whole was exactly what I wanted from the day. I enjoyed that it was a 'no laptop' course, as this takes away a lot of distraction and enables more focus on the course and its contents and message."

£895 per person

Not-for-profit organisations and groups of 5+: 10% discount

Educators and students: 20% discount

Context

Learn how to build a profile of your audience, understand their biases, consider what data could influence them, and define the successful outcome.

Message

Understand the art and science of selecting the right visual to achieve your objectives, then learn how to fine-tune the design by identifying and removing clutter.

Story

Use Cole's powerful and proven approach to narrative planning to guide your audience to your conclusion, and lead them to take the action you need.

Cole Nussbaumer Knaflic's "Storytelling with Data" masterclasses draw people from all over the world to learn this famously effective methodology.

Some of the world's most successful companies have called on Cole's expertise for in-house data visualisation and storytelling training.

Now this same training is available for a fraction of the cost at this public workshop.

This immersive day of learning guides participants through strategies

to craft effective data-driven stories, and present them powerfully.

Plan to make concrete progress on a project of choice,

taking steps towards crafting and delivering your own data-driven story.

Lesson 1:

Understand the context

Lesson 2:

Choose an appropriate visual display

Lesson 3:

Identify and eliminate clutter

Lesson 4:

Focus the audience's attention

Lesson 5:

Tell a story

"Very eye-opening, I highly recommend this course."

David Green

Managing Partner & Executive Director · Insight222

Book: Storytelling with Data - Let's Practice!

Free, signed copy of all 3 of Cole's best-selling books for all attendees